In this fashion conscious society we live in, we are supposed to be impressed by ‘designer’ gear. This could be clothes, shoes, furniture or even a ready meal. Well, I’m here to tell you that I am definitely NOT impressed. Take a pair of denim jeans… They are made of denim, have two legs, a waistband and a button or zip fly. What’s the difference between a ‘normal’ pair and a ‘designer’ pair?
They are both exactly the same… but, oh hang on… they’re not the same… the ‘designer’ pair have a label on the back that says ‘by Gusset Vanderbilge’, and they have holes worn in the knees and actually cost 4 or 5 times more than the ordinary pair! And what about all these people who are walking billboards for labels, with huge logos and company names printed on their clothing… Nike, Bench, Hilfigger, D&G, Armani…. etc. etc. They are not only providing free advertising, they are paying through the nose for the privelege!
Ask them why and they will answer, ‘The designer brands are better made… more stylish… and give me more street cred.’ The real answer is that they are not better made, they are often shoddier and made by two year olds sitting in their own shit. If walking around looking like a mobile advertising unit is stylish, then they may be right, but I wouldn’t agree. As for street cred, if people looking at you and thinking ’Look at that tosser, what a dick-head!’ is street cred then how can I argue?
And why are these things referred to as ‘designer’ in the first place? Can it really be that it is just because there is a name or a brand displayed on it? What has this to do with design? Surely if design was involved, something new or innovative would be a part of the product… These new jeans from Biffin & Bridge, have four legs so you can mix and match, choose the two legs you want and tie the other two around your waist to form a stylish belt, or share with a friend! The latest designer must-have denims from Timmy Buttplagger are made of a combination of carbon fibre and plywood – stand out in the crowd, because you won’t be able to walk
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