Maybe I am just out of touch with the latest sports craze, but am I the only one who finds the ’stunt crutches’ advert for VISA to be just a little bit in poor taste. I know that if I had to use crutches or had some kind of mobility impairment, I would be a little pissed off that Visa were advertising credit cards with a perfectly healthy, athletic loon wearing Heely’s and occasionally utilising a skateboard to run rings around the people wandering the streets.
What’s wrong with that you ask? Well, the point is that to facilitate this wonderfully dance-like athleticism, the guy is brandishing what, to all intents and purposes, is a pair of ’stunt crutches’.
Why not advertise a bank account with a Fred Astaire looky-likey tap dancing on a wheelchair, set atop a surfboard, crashing across the top of a nice foaming crest of a wave?
I really should be in advertising
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